Posts Tagged ‘ikea’

2 years of Reverse Vending at IKEA Glasgow

February 11, 2015

Recycle and Reward Reverse Vending – Zero Waste Scotland – Cash for cans and bottles

February 2013 to  February 2015

2 years of Reverse Vending in Scotland at IKEA Glasgow

Recycle and Reward ay IKEA

At IKEA, shoppers will be able to recycle any glass, plastic or aluminium drinks containers purchased from the restaurant, shop, or vending machines in their Glasgow store. Once returned and deposited through the machine, for each item shoppers will be offered the choice of a 10p voucher to redeem in-store or a 10p donation to one of the stores’ selected charities.
Cabinet Secretary for Rural Affairs and Environment Richard Lochhead said:
“Years ago, we thought nothing of taking our empty glass bottles back to the shops with the added bonus of getting cash back in our pocket. Now thanks to modern technology we are breathing new life into this traditional approach through the Recycle and Reward scheme. By offering customers incentives such as money back or vouchers for recycling their glass bottles and cans when out shopping, at college or at a music festival, I hope we can encourage more people to recycle on the go.

2 Years ago the Scottish Government’s Environment Secretary has helped to launch the first ‘Recycle and Reward’ Reverse Vending schemes in Scotland aimed at encouraging people to recycle empty bottles and cans.

Left to right : Gina Jones , Marketing and Sustainability Specialist IKEA Glasgow , Jim McShee – Scottish Sales Manager - Reverse Vending Corporation.

Left to right : , Jim McShee – Scottish Sales Manager – Reverse Vending Corporation presenting Award to Gina Jones , Marketing and Sustainability Specialist IKEA Glasgow.

The machines at IKEA Glasgow have worked without fault for over 24 months, both IKEA and their customers are very happy with the “Recycle and Reward” project.

(L-R) Sofie Rogers, Store Sustainability Responsible (IKEA); Richard Lochhead, Cabinet Secretary for Rural Affairs and Environment; Iain Gulland, Director Zero Waste Scotland; Sean McArthur, Food Manager and Sustainability Manager (IKEA) in front of a reverse vending pilot project for glass , aluminium and PET at the Edinburgh IKEA store.

(L-R) Sofie Rogers, Store Sustainability Responsible (IKEA); Richard Lochhead, Cabinet Secretary for Rural Affairs and Environment; Iain Gulland, Director Zero Waste Scotland; Sean McArthur, Food Manager and Sustainability Manager (IKEA) in front of a reverse vending pilot project for glass , aluminium and PET at the Edinburgh IKEA store.

Part of the Scottish Government’s Zero Waste Scotland programme, this pilot programme will look at ways in which schemes which offer incentives such as vouchers, donations to charities or money back may increase recycling rates and reduce the amount of used drinks containers going to landfill.

ikea_reward

Iain Gulland, Director, Zero Waste Scotland, said: “It’s vital that we consider fresh approaches to boosting recycling rates and capturing the value of materials which would otherwise be sent straight to landfill. Through this pilot, we want to assess the impact of this approach which has proved successful around the world, including in Germany, South Australia and Scandinavia. It’s important we change the way people view waste in Scotland and we’ll be looking at how incentivising these recycling schemes impacts on recycling rates and complements other schemes designed to capture valuable materials, including kerbside, recycling centres and banks.”

Iain Gulland, Director, Zero Waste Scotland,

Iain Gulland, Director, Zero Waste Scotland, said:

“It’s vital that we consider fresh approaches to boosting recycling rates and capturing the value of materials which would otherwise be sent straight to landfill.  

“Through this pilot, we want to assess the impact of this approach which has proved successful around the world, including in Germany, South Australia and Scandinavia.  It’s important we change the way people view waste in Scotland and we’ll be looking at how incentivising these recycling schemes impacts on recycling rates and complements other schemes designed to capture valuable materials, including kerbside, recycling centres and banks.”

The aims of these trials are to understand public acceptance of such schemes and the impact they might have in terms of increasing recycling rates and the quality of materials deposited as well as seeing whether they help prevent litter. I’ve talked up the importance of these trials over the past year, not because I’m particularly pro-deposit return, but because I’m keen to have a debate about what the future might hold for recycling systems here in Scotland.

I’ve been lucky to see deposit schemes in operation around the world.  In some areas they have helped recycling rates for packaging such as plastic bottles and cans reach 85%, compared with current rates in Scotland of less than 30%. Deposit schemes appear to engage with consumers in a way that many of our kerbside collections only dream about. Isn’t it time we wondered why?

But increasing recycling isn’t the full story. Quality of material is also important, especially if our priority is how to best benefit Scotland’s economy.

In Adelaide in Australia, I toured an aggregation centre for their deposit scheme that has been in place since the 1970s. There I witnessed bales of the highest quality plastics bottles, and cans. An established system for collecting plastic to such an obvious high quality would, I believe, strengthen the business case for plastics reprocessing facilities in Scotland, bringing investment and jobs as well as quality material recycled back into production. A report from Spain on a proposed deposit scheme there suggested that as many as 14,000 jobs could be created. What could a deposit system mean for Scottish jobs?

Of course I accept that there are counter arguments and potential consequences of  moving to a deposit scheme approach and I am, as ever happy, to debate these.  I think it is essential we continue to think about how we collect materials in order to develop our economy, not just for today but into the future.

Anyone who saw the History of Rubbish series on the BBC last year will know that collections systems have always evolved and I have a feeling that things will change again.  Of course, that might not just mean deposit schemes; it could also include shifting to service models, buying not leasing, or more retailer take-back schemes.

We are increasing our understanding of how important it is to look at the whole system in terms of resource supply and use.  The trials we launched today may or may not hold all of the answers, but at the very least they should ignite a debate on how systems might be re-thought to ensure we do get the most from our resources, just as we all believe we should.

Please visit Zero Waste Scotland Website for more informtion

To learn more, please visit the Scottish Governments Website

Please visit Reverse Vending Corporation’s Website 

What is Reverse Vending ?

Reverse Vending Machines, (RVM’s) are automated machines that utilise advanced technology to identify, sort, collect and process used beverage containers.

The IKEA “Recycle and Reward” project is an Award Winning Project

Ross Burns a Project Manager from Zero Waste Scotland – was voted as the winner of the “Young Recycler of The Year” 2013

Young Recycler of the Year Award 2013 - Winner Ross Burns - host Sally Magnusson - Hugh Stewart Shank

Young Recycler of the Year Award 2013 – Winner Ross Burns – host Sally Magnusson – Hugh Stewart Shank

The IKEA  “Recycle and Reward” Project also won the coveted Gold Green Apple Award

Winners of a 2014 Green Apple Award

Winners of a Gold Green Apple Award

Please contact Reverse Vending Corporation for further information > website 

 

 

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2 Years ago ( Original Press Release)

IKEA LAUNCHES RECYCLE AND REWARD SCHEME

 

Reverse Vending BottleBill Project Scotland Reverse Vending Corporation

Cabinet Secretary for Rural Affairs and Environment Richard Lochhead

IKEA paves the way for Scotland with modern recycling

 

IKEA is amongst nine companies and organisations trialling a Recycle and Reward Scheme, which will reward people for recycling glass, aluminium and plastic (PET) drinks containers through a range of incentives such as money back, discount vouchers or loyalty point by using the reverse vending machine.

 

Recycle and Reward ay IKEA

At IKEA, shoppers will be able to recycle any glass, plastic or aluminium drinks containers purchased from the restaurant, shop, or vending machines in their Edinburgh and Glasgow stores. Once returned and deposited through the machine, for each item shoppers will be offered the choice of a 10p voucher to redeem in-store or a 10p donation to one of the stores’ selected charities.
Cabinet Secretary for Rural Affairs and Environment Richard Lochhead said:
“Years ago, we thought nothing of taking our empty glass bottles back to the shops with the added bonus of getting cash back in our pocket. Now thanks to modern technology we are breathing new life into this traditional approach through the Recycle and Reward scheme. By offering customers incentives such as money back or vouchers for recycling their glass bottles and cans when out shopping, at college or at a music festival, I hope we can encourage more people to recycle on the go.

Shoppers will be able to recycle any glass, plastic or aluminium drinks containers purchased from the restaurant, shop, or vending machines in IKEA Edinburgh and Glasgow stores.  Once returned and deposited through the ‘IKEA Reverse Vending’ machine, each customer will be offered the choice of a 10p voucher to redeem in-store or a 10p donation to one of the stores’ selected charities.

 

It is hoped that the local pilot projects, part of the Scottish Government’s Zero Waste Scotland programme, will encourage people to recycle more in order to limit the amount of used drinks containers going to landfill.

IKEA_EDINBURGH_REVEND

Cabinet Secretary for Rural Affairs and Environment Richard Lochhead visited IKEA in Edinburgh today to see the first of the ‘reverse vending’ machines and hear how the retailer is introducing the scheme in its Scottish stores as a key part of its sustainability programme. The scheme also launches today at IKEA Glasgow.

 

Reverse Vending at IKEA

IKEA Reverse Vending Machine gives 10p reward for each used IKEA drink can or bottle returned through a Reverse Vending Machine

Theo Wiedenmann, Store Manager, IKEA Glasgow, said:

“At IKEA, we are committed to ensuring sustainability is at the heart of what we do. We have many different initiatives in place in stores across the UK and also as a company, so we are thrilled to be the first business to trial the ‘Reward and Recycle’ scheme at both of the Scottish stores. We are excited about this great addition to IKEA Glasgow and hope it will play apart in making sure recycling is always front of mind for both our customers and co-workers alike.”

IKEA is no stranger to sustainability with many schemes and initiatives taking place at both IKEA Glasgow and IKEA Edinburgh.

Nationwide IKEA is campaigning to raise awareness of making the ‘smarter switch to a better bulb’ in order to help families struggling with ever-increasing energy bills, and encourage sustainable living in the home. From February 2013, the retailer announced its investment of £1.1 million to halve the price of its ‘LEDARE’ LED light bulbs in a bid to help millions of UK consumers save up to a third on their energy bills by using less energy in their homes. LED lighting uses 85% less energy than incandescent bulbs and can last up to 20 years – 20 times longer than traditional incandescent bulbs.

40 pence for old light bulbs recycled at IKEA Gateshead

February 22, 2014

Light Bulb Recycling Machine at IKEA Gateshead

Recycle and Reward at IKEA Gateshead

Light Bulb Recycling Machine at IKEA Gateshead

40p of your next IKEA light bulb. Redeemable against any IKEA Gateshead LEDARE light bulb. Valid from Sunday 2nd February- Saturday 29th March

Joanna Bailey using the new IKEA Gateshead Light Bulb Recycling Machine

40p of your next IKEA light bulb. Redeemable against any IKEA Gateshead LEDARE light bulb.

Offer Valid from Sunday 2nd February- Saturday 29th March.

IKEA GATESHEAD REWARD

For every LED light-bulb sold, IKEA Foundation will even donate a further  €1 to light refugee camps.

For over ten years IKEA has recognised the need to collect used light bulbs and batteries and provided a manual collection service for customers to return ESbs and batteries

IKEA wanted to increase bulb and battery recycling rates and initiated the development of the technology with reVend.
reVend has now installed Light Bulb Recycling machines in

  • IKEA Lakeside
  • IKEA Wembley
  • IKEA Wednesbury
  • IKEA Coventry
  • IKEA Milton Keynes
  • IKEA Gateshead
  • IKEA Glasgow
  • IKEA Edinburgh

The Light Bulb Reverse Vending Recycling Machines are sited in prominent positions for the Public to see the initiative in action as they need to be encouraged to improve recycling.

Reward Recycling Light Bulbs

Low energy bulbs contain a small amount of mercury, we want to stop that going into people’s dustbins and landfill

This machine takes the bulb away and rewards the customer, the machine recognises that it is a light bulb

IKEA Reverse Vending

The touch screen enables the user to choose
from a large selection of different rewards,
the user may even choose to donate to charity
(image) IKEA Wembley donate to WWF Charity Option

The recycler is guided through the simple process by an exciting touch screen menu, the user then receives a reward incentive voucher, automatically dispensed by the machine.

The touch screen enables the user to choose from a large selection of different rewards, the user may even choose to donate to charity.

The user may choose a voucher for Free Coffee or they may choose to donate 10 pence to one of the four Corporate Charities UNICEF ,WWF , Save The Children, The Woodland Trust.

The reVend Light Bulb Recycling Reverse Vending machine accepts ALL Domestic Light Bulbs. Each participating light bulb is recognised by the latest Video Recognition Technology.


The recycler is guided through the simple process by an easy to follow touch screen menu.The user receives a reward incentive voucher, automatically dispensed by the machine.The touch screen enables the user to choose from a large selection of different rewards, including the opportunity to donate to charity.

The recycling data of every light bulb received is transmitted to the secure central database, to enable for the first time real recovery and recycling statistics.read more

The reVend light bulb recycling machines automatically send a text or email when the secure light bulb storage container is nearly full and needs to be emptied.

reVend worked closely with IKEA, conducting a 14 month pilot at IKEA Lakeside testing Customer interface, incentive rewards and technology.

IKEA and customer requirements were studied by reVend when using the new technology and compliance with Legislative Drivers.

The reVend Light Bulb Recycling Reverse Vending Machine accepts ALL Domestic Light Bulbs. Each participating light bulb is recognised by the latest Video Recognition System.

The reVend Light Bulb Recycling Reverse Vending Machine accepts ALL Domestic Light Bulbs. Each participating light bulb is recognised by the latest Video Recognition System.

reVend Light Bulb Recycling Machine
The reVend Light Bulb Reverse Vending Recycling machine was developed by reVend utilising existing proven reverse vending platforms with added new technologies including mercury fume extractors, soft drop mechanism and light bulb video recognition.

The Light Bulb Recognition Database is updated regularly.The machines are automatically updated via telemetry from anywhere in the world by authorised users.If a new light bulb is launched on the market, the database is updated automatically to all reVend light bulb recycling reverse vending machines around the world.

For Further information visit this website >>

REVERSE VENDING RECYCLING AWARD 2013

June 27, 2013

REVERSE VENDING CORPORATION

RECYCLING AWARD 2013

Left to right : Gina Jones , Marketing and Sustainability Specialist IKEA Glasgow , Jim McShee – Scottish Sales Manager - Reverse Vending Corporation.

Left to right : , Jim McShee – Scottish Sales Manager – Reverse Vending Corporation presenting Award to Gina Jones , Marketing and Sustainability Specialist IKEA Glasgow.

REVERSE VENDING CORPORATION

RECYCLING AWARD 2013

Presented to IKEA GLASGOW

The First Retailer in Scotland 

To install “Deposit System”

reVend Reverse Vending Machines

Reverse Vending Corporation presented an Award to IKEA Glasgow for being  ” The First Retailer in Scotland To install “Deposit System” reVend Reverse Vending Machines.

IKEA LAUNCHES RECYCLE AND REWARD SCHEME

IKEA paves the way for Scotland with modern recycling

IKEA is amongst nine companies and organisations trialling a Recycle and Reward Scheme, which will reward people for recycling glass, aluminium and plastic (PET) drinks containers through a range of incentives such as money back, discount vouchers or loyalty point by using the reverse vending machine.

Shoppers will be able to recycle any glass, plastic or aluminium drinks containers purchased from the restaurant, shop, or vending machines in IKEA Edinburgh and Glasgow stores.  Once returned and deposited through the ‘IKEA Reverse Vending’ machine, each customer will be offered the choice of a 10p voucher to redeem in-store or a 10p donation to one of the stores’ selected charities.

IKEA Reverse Vending Machine gives 10p reward for each used IKEA drink can or bottle returned through a Reverse Vending Machiine

IKEA Reverse Vending Machine gives 10p reward for each used IKEA drink can or bottle returned through a Reverse Vending Machiine

It is hoped that the local pilot projects, part of the Scottish Government’s Zero Waste Scotland programme, will encourage people to recycle more in order to limit the amount of used drinks containers going to landfill.

IKEA Light Bulb Machine

Cabinet Secretary for Rural Affairs and Environment Richard Lochhead visited IKEA to see the first of the ‘reverse vending’ machines and hear how the retailer is introducing the scheme in its Scottish stores as a key part of its sustainability programme.

Reverse Vending BottleBill Project Scotland Reverse Vending Corporation

Cabinet Secretary for Rural Affairs and Environment Richard Lochhead

http://www.recycle-and-reward.co.uk/

Theo Wiedenmann, Store Manager, IKEA Glasgow, said:

“At IKEA, we are committed to ensuring sustainability is at the heart of what we do. We have many different initiatives in place in stores across the UK and also as a company, so we are thrilled to be the first business to trial the ‘Reward and Recycle’ scheme at both of the Scottish stores. We are excited about this great addition to IKEA Glasgow and hope it will play apart in making sure recycling is always front of mind for both our customers and co-workers alike.”

IKEA is no stranger to sustainability with many schemes and initiatives taking place at both IKEA Glasgow and IKEA Edinburgh.

Nationwide IKEA is campaigning to raise awareness of making the ‘smarter switch to a better bulb’ in order to help families struggling with ever-increasing energy bills, and encourage sustainable living in the home. From February 2013, the retailer announced its investment of £1.1 million to halve the price of its ‘LEDARE’ LED light bulbs in a bid to help millions of UK consumers save up to a third on their energy bills by using less energy in their homes. LED lighting uses 85% less energy than incandescent bulbs and can last up to 20 years – 20 times longer than traditional incandescent bulbs.

Notes :

IKEA was established in 1943 by Ingvar Kamprad at the age of 17, in Småland in Sweden.

IKEA is the world’s leading home furnishing retailer with a grand total of 287 IKEA stores in 26 countries/territories that are visited by 655 million people every year. IKEA UK has 18 stores and IKEA Ireland has 1 store.  The first IKEA store in the UK was opened in Warrington in 1987.

The IKEA Group has 131,000 co-workers in 41 different countries over four continents. 106,500 in Europe, 16,500 in North America and 8,000 in Asia and Australia. There are 7200 employees currently working at IKEA UK and Ireland organisation.

IKEA has a range of 9,500 different home furnishing products.

Sales for the IKEA Group for the financial year 2011 increased by 6.9 per cent to a total of 24.7 billion Euros compared to 2010. Despite the tough economic climate, IKEA UK has reported that total sales for the year to 31 August 2011 of £1.15 billion.

IKEA had 42million visitors in the UK stores.

Last year, the annual IKEA catalogue was printed in 208 million copies, 59 editions and in 30 languages. In total, the catalogue was read by 400 million people in 41 countries.  Ingvar Kamprad penned all the text himself until 1963.

IKEA – Recycle Bottle Return idea at Edinburgh and Glasgow stores – Reverse Vending Project

May 29, 2013

SCOTLAND’S latest recycling initiative is aiming to breathe new life into an old-fashioned habit.

People who remember taking lemonade bottles back to the shop to collect the deposit are being urged to revive the practice.

Now they can take back aluminium cans and plastic drinks containers as well as empty glass bottles.

(L-R) Sofie Rogers, Store Sustainability Responsible (IKEA); Richard Lochhead, Cabinet Secretary for Rural Affairs and Environment; Iain Gulland, Director Zero Waste Scotland; Sean McArthur, Food Manager and Sustainability Manager (IKEA) in front of a reverse vending pilot project for glass , aluminium and PET at the Edinburgh IKEA store.

(L-R) Sofie Rogers, Store Sustainability Responsible (IKEA); Richard Lochhead, Cabinet Secretary for Rural Affairs and Environment; Iain Gulland, Director Zero Waste Scotland; Sean McArthur, Food Manager and Sustainability Manager (IKEA) in front of a reverse vending pilot project for glass , aluminium and PET at the Edinburgh IKEA store.

The initiative is designed to encourage people to recycle and limit the amount of drinks containers going to landfill.

Reverse Vending BottleBill Project Scotland Reverse Vending Corporation

Cabinet Secretary for Rural Affairs and Environment Richard Lochhead

Environment Secretary Richard Lochhead visited Ikea’s Edinburgh store to launch a pilot “Recycle and Reward” scheme, which will involve nine companies and organisations across the country.

After inspecting the first of the “reverse vending” machines, Mr Lochhead said: “Years ago, we thought nothing of taking our empty glass bottles back to the shops with the added bonus of getting cash back. Now thanks to modern technology we are breathing new life into this traditional approach through the Recycle and Reward scheme.

“By offering customers incentives, I hope we can encourage more people to recycle on the go.”

He said each year around 22,000 tonnes of plastic drinks bottles alone were sent to landfill in Scotland.

“If that was separated for recycling it could be worth around £6 million to the economy and that’s why it’s so important that we help more people to recycle.”

Shoppers at Ikea will be able to recycle any glass, plastic or aluminium drinks containers purchased from the restaurant, shop, or vending machines in the store. For each item deposited through the reverse vending machine, shoppers will be offered the choice of a 10p voucher to redeem in store or a 10p donation to one of the store’s selected charities.

IKEA Reverse Vending Machine gives 10p reward for each used IKEA drink can or bottle returned through a Reverse Vending Machiine

IKEA Reverse Vending Machine gives 10p reward for each used IKEA drink can or bottle returned through a Reverse Vending Machiine

Network Rail is to install reverse vending machines for aluminium and plastics at Waverley station and Heriot-Watt University will operate an on-campus deposit and return scheme, with reverse vending machines placed in prominent areas for use by staff and students.

Organic enterprise Whitmuir Farm, West Linton, will also run a deposit and return pilot project for the collection of glass, aluminium and plastic containers.

The pilot projects are part of the Scottish Government’s Zero Waste Scotland programme.

Zero Waste Scotland director Iain Gulland said: “It’s important we change the way people view waste in Scotland and we’ll be looking at how incentivising impacts on recycling rates and complements other schemes designed to capture valuable materials, including kerbside, recycling centres and banks.”

Link …  www.scotsman.com/

WORLD’S FIRST LIGHT BULB RECYCLING MACHINE LAUNCHED

March 3, 2012

Image

REVEND RECYCLING LIMITED, a UK corporation launch an innovative reverse vending recycling machine for the collection and recycling of domestic light bulbs and domestic batteries.

The patented reVend® reverse vending recycling machine is the “FIRST” domestic light bulb reverse vending recycling machine of its type in the World and has been jointly designed and developed by Revend Recycling Ltd

The light bulb recycling machine has an add-on unit, as an option, for the collection and recycling of domestic batteries which contain valuable and scarce natural mineral resources.

Increased demand for recycling light bulbs and the international change over to CFL (long life – low energy) and LED domestic light bulbs and the recycling of domestic batteries is a key environment policy for all Governments, the EU Commission and the United Nations.

Recycling rates in the domestic lighting industry is in “sharp focus” internationally as significant waste tonnage amounts remain untreated and unprocessed. Used light bulbs frequently end up in “landfill” sites at considerable environmental and financial cost.

The new range of light bulb recycling machines from Revend® will help to increase national recycling rates and assist companies and organisations comply with their recycling targets and environmental recycling obligations.

Revend Recycling will sell & market unique reverse vending recycling machines throughout Europe, USA & worldwide under its brand name Revend®.

 

FEATURES of the light bulb reverse vending recycling machine are:

  • Safety is paramount in design and functionality.
  • Automated safe collection and recycling of domestic light bulbs, including incandescent bulbs; CFL light bulbs (which contain mercury – a hazardous waste) & LED light bulbs.
  • Battery Collection unit available as an ‘add-on’ extra.
  • Unique in-built technology safely recycles light bulbs containing mercury and other hazardous materials.
  • Automated soft drop system safely collects and lowers light bulbs into a special collection container, minimising breakages.
  • An internal mercury fume extractor and mercury fume filter absorbs / removes any escaped mercury fumes.
  • It is a ‘stand alone’ machine similar in size to a vending machine.
  • User automatically receives a reward incentive voucher which can be used for product discounts and sales incentives.
  • Staff do not need to touch the ‘potentially harmful’ recycled light bulbs when removing from the recycling bin.
  • Unique technology facilitates the compiling of auditable statistics on bulb types by manufacturer and volumes recycled.
  • Includes a TV screen for Digital Media Advertising and environmental messages.
  • Display cabinet provides scope for advertising and corporate / product branding.
  • User friendly LED touch screen menu includes option for numerous languages.
  • Opportunityto donate rewards to Charity.
  • Database is updated regularly via telemetry from anywhere in the world by authorised users.
  • Automatically sends text or email when secure light bulb storage container is nearly full and needs emptying.
  • Complies with EU and USA environmental and recycling standards.

Revend Recycling recently concluded a supply agreement with IKEA of Sweden, a leading international retailer, and will install a significant number of machines in several IKEA stores throughout Europe, including the UK, Germany, & Denmark.

Revend Recycling pioneered the supply agreement with IKEA following a successful “pilot” installation in IKEA, Lakeside Shopping Centre nearLondon,UK.

IKEA is the first to install the unique light bulb reverse vending recycling technology in its stores starting with IKEA Wembley and IKEA Wednesbury,West Midlands.

Customers of IKEA who recycle used light bulbs will automatically receive a reward incentive voucher to use in-store and also have the option to make a donation to Charity – UNICEF; Save the Children; WWF and the Woodland Trust

A major sales and PR marketing campaign internationally has been launched to promote the unique light bulb recycling machine and battery collection unit.

Revend Recycling would be pleased to hear from companies interested in distributing its new reVend® reverse vending light bulb recycling technology.

http://www.light-bulb-recycling.co.uk/

RELEASE ENDS