Archive for June, 2018

First in Scotland – Deposit Return Scheme

June 15, 2018

First Deposit Return scheme with Reverse Vending in Scotland


Iceland’s in-store trial of RVM coincides with Zero Waste Scotland’s ongoing investigation into design options for a deposit return scheme for drinks containers. The Scottish Government announced its intention to introduce DRS last September, with the UK Government following suit last spring.


Iceland customers will receive 10 pence for every plastic bottle recycled through the revend Reverse Vending Machine ( the bottles must be purchased at Iceland Stores)

RVM Systems installed the first machine in the Fulham Iceland store on the 18th May 2018. This was an industry first , as it was the first deposit return installation in a UK Supermarket.

On the 6th June 2018 we installed Scotland’s first Deposit Return scheme in the Musselburgh store.

The frozen food giant is expected to share insights gained from its RVM trial with both the UK and Scottish governments as they continue to consult on deposit return.

Iceland Foods Group managing director Richard Walker said the trial represents further progress in the firm’s commitment to tackling plastic pollution.

“While the initial trial in London (with RVM Systems) has been a success Iceland Foods feel it is important to include insights from consumers elsewhere in the UK to get a better understanding of the challenges we might face,”

Richard Walker managing director of Iceland Foods Group said “At least one third of plastics, much of this relating to packaging, is single use and then discarded – plastic bottles are a prime example of this. Through our trials, we hope to understand how to make it easier for people to act in an environmentally conscious way while tackling the threat of the millions of plastic bottles that go unrecycled every day.”

Scottish Government environment secretary Roseanna Cunningham praised Iceland for trialling deposit return at its Musselburgh store.

“The reverse vending machine will provide valuable evidence on how to help reduce single-use plastic waste and encourage customers to change their own behaviour as we look to end Scotland’s throwaway culture,” she said.

“I would urge all manufacturers and retailers to follow Iceland’s example and consider what action they can take to reduce the use of single-use plastics.

“In the coming months, the Scottish Government will be consulting on a new deposit return scheme for drinks containers that will be one step to increase recycling rates right across Scotland.”



June 1, 2018

18 May, 2018 – Iceland became the first UK supermarket to install  Reverse Vending in store in support of the Government’s recently announced intention to introduce a Deposit Return Scheme in England.

The UK’s leading frozen food specialist continues to lead the way in reducing the impact ofplastic packaging on the environment, and will be trialling the reverse vending machine in its Fulham, London, store initially for six months. The trial aims to understand consumer perceptions and appetite for the technology and comes ahead of the launch of the Government’s Deposit Return Scheme, providing insights which will allow Iceland to maximise the positive environmental impact of the national initiative.
Reverse vending machines reward individuals for recycling, by providing money or vouchers in return for empty containers.


Iceland’s reverse vending machine accepts any Iceland plastic beverage bottle and repays customers with a 10p voucher to be used in store for each bottle recycled. The announcement is yet another demonstration of the supermarket’s dedication to tackling the issue of plastic pollution globally, following the pledge it made in January to eliminate plastic packaging from all of its own label products by the end of 2023.
The move also comes following extensive consultation between Iceland and suppliers, to
understand fully the possible implications to the supply chain of the reverse vending machine project.
Iceland Managing Director, Richard Walker commented:
“The vocal support Iceland has received since announcing our intention to eradicate plastic packaging has shown us that there is a huge public will to tackle the scourge of plastics. “We’re the first supermarket to take decisive action to bring the reverse vending machine into stores, following the announcement of the Government’s support for a Deposit Return Scheme in England. We’re doing it properly, through consultation with suppliers and by gaining understanding of how customers will act in response to the machine.
“There are 12 million tonnes of plastic entering our oceans every year¹, so we feel a
responsibility both to tackle the issue of plastic packaging, as we are doing with our own label products, and to give our customers the power to make a difference themselves.”
Iceland’s action comes with strong support from the Government, with whom they have been in ongoing consultation since they first announced their 2023 plastics pledge in January. Michael Gove MP, Secretary of State for Environment, Food and Rural Affairs,
commented: “We can be in no doubt that plastic is damaging to our marine environment. Plastic pollution contributes to killing dolphins, choking turtles and degrading our most precious habitats. “I applaud Iceland for leading the way with their trial scheme. It is absolutely vital we act now to curb the millions of plastic bottles a day that go unrecycled. Support from businesses will be a vital part of ensuring we leave our environment in a better state than we found it.”