The new campaign is calling for a deposit scheme for single use plastic bottles to help tackle plastic pollution threatening seas.
Sir Richard Branson has told Sky News he finds it “astonishing” that President Donald Trump wants to roll back measures to protect the environment which were brought in by his predecessors.
The billionaire and green ambassador was talking to Dermot Murnaghan as part of Sky’s Ocean Rescue campaign to reduce plastic waste.
Sir Richard said, in the absence of leadership from the White House on the threats of pollution and climate change, “business leaders are going to have to step in and work with the public in doing what we believe to be right”.
Sir Richard Branson also backed Sky’s campaign to introduce a deposit scheme for single use plastic bottles, which is fiercely resisted by the soft drinks industry.
Sky state :
We want to use our voice as Europe’s leading Entertainment Company and the potential of our reach to inspire people to take action to protect our planet. We choose big, global issues that matter to our customers and to inspire people to make a real difference.
We’ll bring to life our amazing ocean for millions of people across Europe. We’ll bring the issues of ocean health to life and discuss the solutions. Sky News will take the lead by airing a special one hour documentary showing how plastics are affecting our oceans. Through the campaign we will explore the different ways people can help to make a difference and will aim to inspire people to take action.
We’re doing our bit at Sky too, looking at everything we do that impacts the Oceans, from designing our products with less material, to ensuring our products are recycled. Removing all single-use plastics is a significant step we are looking to take. We’ve made a good start by removing all plastic water bottles, plastic cups, straws, and our cutlery is made from corn-starch. This is just the beginning of the changes – we are up for the challenge and will do more, including looking at our supply chain and the products we make.
Also see : Reverse Vending Corporation – Reverse Vending is used as part of a Deposit Return Scheme