“Young Recycler of the Year”
Ross Burns a Project Manager from Zero Waste Scotland – was voted as the winner of the “Young Recycler of The Year” 2013 .
The “Young Recycler of The Year” award was presented to Ross last night at the Glasgow Hilton at the Scottish Resources Awards
Ross Burns, winner of the Young Recycler Of The Year, commented: “ I am thrilled to win Young Recycler of the Year. There are so many inspiring projects being delivered by colleagues across the resources sector and I’m delighted to be recognised as helping to make a valuable contribution. A thanks must go to those at Zero Waste Scotland and the partners I have had the pleasure of working with this year.” More>>
Young Recycler of the Year Award 2013
Reverse Vending Corporation nominated Ross Burns – Project Manager – Zero Waste Scotland for your “Young Recycler of the Year Award“. Reverse Vending Corporation is participating in the “Recycle and Reward” trials in Scotland. The ‘Recycle and Reward’ trials are active across Scotland where you can get incentives like money back, or discount vouchers for returning empty bottles and cans, safe in the knowledge that all items collected will be sent for recycling. Last year the Scottish Government made a commitment to pilot incentivised recycling systems for single use plastic, glass and aluminium containers in Scotland. So now you receive a reward for recycling bottles and cans. Reverse Vending Corporation partnered with IKEA to participate in the ‘Recycle and Reward’ project. IKEA are the only retailer participating in the project, with “Recycle and Reward Machines installed at both Scottish IKEA stores in Edinburgh and Glasgow. We nominated Ross Burns for this award, as without his passion and drive; the project would have failed. Ross motivated all team members from Reverse Vending Corporation and all co-workers at both IKEA Stores and even his colleagues at Zero Waste Scotland. Through the Marketing and Communication action plan developed and implemented by Ross, he motivated the IKEA Customers to recycle their used beverage containers through dynamic recycling reward incentives. The huge challenge faced by Ross, was to change people’s actions and attitudes, to prevent people from simply throwing the waste into the nearest bin and to start recycling the items. Ross then designed and created the Zero Waste Scotland branded signage, both inside and around the IKEA store.
The new recycling awards (from the IKEA sustainability range) were carefully chosen by Ross, by linking the “Recycle and Reward” recycling machine with awards that would be attractive to encourage the customers to recycle their used drink containers instead of throwing the items in a bin. The awards (such as an IKEA wind up torch) encouraged the customers to understand the “Zero Waste Scotland” recycling message, whilst being fun and greatly encouraged the customers’ participation.
Here are example images of the signage and marketing designed and created by Ross.
Ross started the process by communicating with the IKEA customer, with brightly coloured well written signage at the point of sale, so the customer was fully aware that they could now recycle the items and how and where to do so.
The “Recycle and Reward” message continued throughout the store, as an example within the IKEA restaurant, signage above waste bins reminded the customer to take the used drink containers to the “Recycle and Reward” machine and why they should do so.
The customer then followed signage, leading them directly to the “Recycle and Reward” machines. The “touch screen” menu on the machine enabled the recycler to either choose a sustainable IKEA product or to donate money to a charity. Ross designed the touch screen menu, reward system and thermal printed vouchers.
The sustainable products that the recycler could win for recycling were placed in large display bins adjacent to the “Recycle and Reward” machines, enabling the user to have a full direction from the start to the end of the recycling process.
Ross then worked closely with Sofie Rogers Sustainability Responsible IKEA Edinburgh and Gina Jones at IKEA Glasgow to ensure that the message continued online IKEA Edinburgh as an example (under the direction of Ross) then highlighted on the IKEA website what the “Recycle and Reward” project was about and showed images and text showing the exciting awards that could be won by simply recycling and not throwing away the used drink containers. Ross arranged for a behavioural survey to be conducted to monitor the “changes” of behaviour of the recycler, all parties were hugely impressed at the increase in awareness and participation of the recycler. Ross named the marketing and communication project as “Turn your recycling into awards at IKEA Edinburgh” Ross stated in the communications in the IKEA Edinburgh store and online: “Did you know? Making a can from recycled materials instead of new saves enough energy to power a television for three hours. Recycled plastic bottles can also be turned into all sorts of new things, from park benches to fleece jackets! Any can, plastic bottle or glass bottle bought in our store can now be recycled using a brand new Recycle & Reward Machine in The IKEA Edinburgh Customer Restaurant. You can either donate your reward to one of our chosen charities (10p per recycled drink container) or collect your vouchers to redeem one of our rewards below. (1 recycled drink container = 1 voucher) Choose your reward! http://www.ikea.com/gb/en/store/edinburgh/whats_on Cabinet Secretary for Rural Affairs and Environment Richard Lochhead visited IKEA to see the ‘Recycle and Reward” machines at IKEA and hear how the retailer is introducing the scheme in its Scottish stores as a key part of its sustainability programme.
IKEA is amongst nine companies and organisations trialling a Recycle and Reward Scheme, which will reward people for recycling glass, aluminium and plastic (PET) drinks containers through a range of incentives such as money back, discount vouchers or loyalty point by using the reverse vending machine. We nominated Ross for this exciting award , as he has shown tenacity and been a constant guide/support and inspiration to all people participating in this project at IKEA. It is very easy to write notes in a meeting and make suggestions, it is a different thing completely to do as Ross has done and “made these things happen” then continue to support the project with exciting ideas and communications. Ross even sent tweets as he travelled between meetings to continue to “spread the recycling word” We have over 27 years experience in the Recycling Industry and have never met anyone with such desire and enthusiasm as Ross has demonstrated during this exciting project This is why Reverse Vending Corporation nominated Ross Burns as “Young Recycler of the year 2013” Reverse Vending Corporation Reverse Vending ® is a Registered Trademark Revend ® is a Registered Trademark Reverse Vending website Recycle and Reward IKEA