Light Bulb Recycling Case Study

IKEA & Light Bulb Recycling Machine

For over ten years IKEA has recognised the need to collect used light bulbs and batteries and provided a manual collection service for customers to return ESb’s and batteries
IKEA wanted to increase bulb and battery recycling rates and initiated the development of the technology with RVC.

RVC has now installed Light Bulb Recycling machines in IKEA Lakeside, Wembley and Wednesbury stores before a national roll-out.

Recycling machines are sited in prominent positions for the Public to see the initiative ‘in action’ as they need to be encouraged to improve recycling.

Low energy bulbs contain a small amount of mercury, we want to stop that going into people’s dustbins and landfill

This machine takes the bulb away and rewards the customer, the machine recognises that it is a light bulb

The recycler is guided through the simple process by an exciting touch screen menu, the user then receives a reward incentive voucher, automatically dispensed by the machine.

The touch screen enables the user to choose from a large selection of different rewards, the user may even choose to donate to charity.

The user may choose a voucher for Free Coffee or they may choose to donate 10 pence to one of the four Corporate Charities UNICEF ,WWF , Save The Children, The Woodland Trust.

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